Rogue with Rouje

Rogue with Rouge is a bold, sensorial storytelling campaign created around Les Filles en Rouge’s La Palette Lèvres – Madame, a product that celebrates unapologetic femininity and creative confidence.
As Creative Director, On-Camera Talent, and Brand Strategist, I wove the product into three interconnected AMOE series—Through Her Mirror, Creative Closet Confessionals, and Makeup & Motivation—to explore the duality of softness and strength that defines modern womanhood.
In Through Her Mirror, the palette becomes a visual metaphor for the woman who paints her own reflection—delicate yet daring. In Creative Closet Confessionals, its rich tones symbolize the reclamation of creative boldness: the moment an artist chooses visibility over perfection. And in Makeup & Motivation and Style & Storytime, the palette anchors rituals of self-expression, blending aesthetic artistry with personal storytelling.
By threading a single beauty product through multiple formats and emotional touchpoints, Rogue with Rouge demonstrates how integrated content ecosystems can elevate a brand’s narrative beyond traditional influencer marketing. It reflects a new model for collaboration—one that builds brand loyalty through authenticity, repetition, and resonance.