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2025
Hospitality & Lifestyle
Creative Direction, Photography, Brand Strategy, Director, Screenwriter
Hospitality, Lifestyle, Luxury
AMOE’s hospitality work is rooted in the experience of the creative traveling class — artists, founders, designers, and culturally curious guests who choose hotels not just for comfort, but for inspiration, atmosphere, and a sense of refuge.
Through editorial photography, intimate self-portraiture, and short-form cinematic films, AMOE captures boutique hotels as lived-in environments rather than listings. The focus is not only on architecture or amenities, but on how each space supports wellbeing, reflection, and creative expression.
By placing the human experience at the center of the narrative, the work allows prospective guests to feel the hotel before they arrive — imagining mornings shaped by light, quiet rituals in thoughtfully designed rooms, and moments of pause that make a stay memorable.
The result is a body of visual storytelling that communicates a hotel’s identity with emotional clarity, helping design-led properties speak directly to guests who value intention, intimacy, and inspiration in where they choose to stay.







