A Dior Dream

A Dior Dream is a cinematic exploration of femininity, resilience, and renewal—developed as a spec campaign for Parfums Christian Dior, following my team’s winning strategy in the 2025 Dior x HEC Paris Business Case Competition.
As Creative Director, Concept Designer, and Model, I crafted a visual narrative inspired by the ethos of Christian Dior himself—his belief in luck, beauty, and the transformative power of style. The campaign integrates the Dior Hydra Life skincare line and Diorshow Iconic Overcurl Mascara, symbolizing rejuvenation and self-definition through ritual.
This portrait series bridges editorial beauty and storytelling strategy, positioning skincare and makeup as the emotional anchors of modern identity. Through intentional lighting, texture, and gaze, each frame captures the quiet power of becoming—the moment when care becomes confidence.
A Dior Dream forms part of the Through Her Mirror visual world within AMOE’s content universe, blending commercial storytelling with art direction to demonstrate how a beauty brand’s visual narrative can evoke both aspiration and authenticity.